This commercial does not have a Final Fantasy song in it. sorry.
Whoah! My Bad!
Credits: Agency: Wieden + Kennedy, Portland Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Danielle Flagg, Tyler Whisnand Copywriters: Julia Oh, Rudy Adler Agency Executive Producer: Ben Grylewicz Agency Producer: Jeff Selis Agency Associate Producer Juliana Montgomery
Production Company: Anonymous Content, Los Angeles Director: Cary Fukunaga Executive Producer: Danielle Peretz Line Producer: Joe Mandarino DP: Darren Lew
Editorial: Joint Editorial Editor: Elliot Graham Assistant Editor: Jessica Baclesse Post Producer: Neil Kopp Post Executive Producer: Patty Brebner
Sound: "America" poem by Walt Whitman courtesy the Walt Whitman Archive Music Composer: Owen Pallett and Charles Ives Music: "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy Album Title: Many Lives 49 MP Publishers/Record Company: Third Side Music
Mix: Eleven Sound Mixer: Jeff Payne Mix Producer: Kristin Felt
Assistant Mixer: Ben Freer
Photographer: Ryan McGinley
so.. this commercial does have a Final Fantasy song in it! I just assumed..well. wow. good for Owen!
Post by Owen from Final Fantasy on Oct 11, 2009 23:09:44 GMT -5
YES! This song was licensed legally, officially.
Cary Fukanaga, who directed that commercial, is a friend of mine. M Blash, who made the Blue Imelda video, conceived of the whole ad campaign.
Cary asked specifically for the intro to "Ives Version", which is, of course, written entirely by Charles Ives. It was written by Ives, but the master recording is owned by me. Leon and St. Kitts also make points of this recording, so it was in all of our interests to "sell".
We contacted the Estate Of Charles Ives and they were eager to go ahead with the license. So: there it is. Beautiful commercial. Patrick wears Levi's. Leon can buy a new sound card, St. Kitts can make some mortgage payments.
In a world where making a living as an artist becomes ever harder, it a good thing that other streams of revenue generation exists, because musicians sure ain't making money out of flogging their wears direct to the general populous.
It's been interesting (okay not that interesting really) watching the news filter out over the last few months because when I first looked this up there was just one obscure reference on an advertising agency site and now its splattered all over the blogging world.
Oh and on that obscure marketing website it even listed it as "Many Lives Version"..Doh!!
I've always loved the beginning of the Ives Version of CN Tower.. well actually I love the whole damn track.
Oooh, that's a reallyu cool somewhat biography of these new Levi's commercials. The other one I saw (one with the 'O, Pioneers' speech) was just as awesome. You and your friends have talent, Mr. Pallett.
Sound cards, mortgage payments, and whatever it is you do with your money, a Win-win situation.
Thomas, I have the 7inch with many lives and miner aswell. Notice on the back it lists the tracking credits, for track iii (Jars of Lars) and iv (CN Tower) they can be purchased digitally... I wasn't/am not sure if they had released a 2nd 7th with the remaining tracks.
(sorry, I was referring to the vinyl release of the EP, not the CD. They could only fit two songs on the 7inch ((one on the front, one on the back)), therefore only the first two songs on Many Lives EP look to be released on vinyl...)
Post by suburbanmyth on Oct 14, 2009 20:52:11 GMT -5
Umm... wow. I'm not sure how I feel about this... ok, no, I DO know I feel about it, haha. Is it really just me that thinks that it's incredibly odd that this ad is selling patriotism, hope and inspiration.... but honestly, it's just another pair of freakin' jeans!!?? Not like that's anything new, of course! And I'm definitely not immune to advertising, hey a Walt Whitman voice over and Final Fantasy-Ives remix in the background and I'm all over that shit! Damn cool, that is. It was a lovely advertisement, in all seriousness. I dunno. I guess it was just drilled into me from an early age that there's a distinction between art made for commercial purposes and, well, ...you know. Please don't think ill of me, I'm not one to judge, this is just my personal opinion. And personally, my ignorance in these matters is probably equal to my naive idealism.