Post by saidsamir on Mar 31, 2022 14:38:11 GMT -5
شركة تصميم مواقع
شركات تسويق الكترونى
كيفية تحسين محركات البحث seo
SEO or search engine optimization is the process of developing websites to suit the requirements of different search engines such as Google or Bing in order to appear in the first search results for the key words and terms used by potential customers of companies, projects and businesses.
Search engines are the source of 70% of website visits, where website visitors resort to various search engines to answer specific questions or search for a product or service with hundreds of published topics to answer visitors’ questions and the presence of websites for most companies and commercial projects that provide multiple alternatives at a cost Suitable with convenient and fast means of communication that is better than traditional shopping channels.
Benefits of SEO for corporate websites and e-commerce activities
There are many benefits of SEO for individual websites, especially websites for projects and commercial activities, as it is a major source of website visits, which contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic), in addition to other options to benefit from search engines. Through search engine marketing campaigns through paid advertising campaigns.
For example, by configuring your site for search engines and competing for a keyword with a search volume of 1,000 searches per month, you will achieve the first page of search results for that keyword 10,000 times in front of potential customers.
If we assume that your website page click rate (CTR%) in the first three search results is 10% of impressions (1000 visits to your site), which is less than the actual click-through rate on the first three search results and the percentage of completed conversions such as purchases The products of your business or subscribing to services you provide are only 10 percent, i.e. 100 completed operations, and the profit from each completed process is $100. So, the profit by optimizing your site according to the requirements of search engines will be $10,000 per month ($120,000 annually) through free visits without incurring Expensive advertising cost to market your website.
In addition to the financial profit, increasing the number of visits to the website will build a follower base for your business who are interested in what you provide of distinctive content (blog posts) that indirectly promote the products and services of your business, answer all the questions of potential customers in the field of your expertise and business, and the confidence of customers automatically increases and they Free advertising by spreading the positive impression about your project or business.
Competition is fierce for the first results on the search pages, so the process of optimizing sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of SEO for major commercial activities and projects, but for emerging sites and blogs, we will explain some tips through which you can improve your site to suit the requirements of search engines And provide a positive browsing experience for site visitors in the coming paragraphs of this article.
How do search engines work?
Search engines search for sites that contain topics related to what the search engine user is searching for, then arrange them and show them to the reader in an organized and indexed manner according to the quality of the content and the success rate of the site in the SEO process.
This process is done by the so-called search spiders responsible for crawling and tracking links between different site pages or within a single site and to help search engines such as Google crawl and index your newly created or modified content pages using the URL Inspection tool in the Google Search Console platform With the aim of indexing your website pages within a few minutes and appearing in the targeted search results in front of potential customers as soon as possible (within a day or two) in case of outperforming the competing sites for the same search terms in the criteria and factors for ranking sites pages in the results Different research which will be explained in the next paragraph.
The most important factors of website ranking in search page results
Search page results ranking factors
The efforts of websites in the SEO process will not guarantee that they will appear in the first search results unless you pay attention to all the details and focus on all the factors that affect the ranking of the site and its various pages in the search results targeted by potential customers, the most important of which are:
Content Quality
The most influential factor in the success of SEO efforts, especially on-page SEO, for any site is the quality and relevance of the content to what visitors are searching for using the search keywords and search terms used by potential customers.
You can define your target search terms and the volume of your monthly searches with Google Keyword Planner. You can also use many other tools and sites to define search terms for site content and new content ideas, including:
Ubersuggest
Google indicators
KWFinder
Answer The Public
The development of the content of the site includes several steps in order to increase the satisfaction and benefit of site visitors from the content of your website, the most important of which are:
Page Title: The headline must include the target search word and refer to the page’s content to increase the page’s visit rate over the number of impressions in search results (Click-through-rate), which is also an important factor in ranking your site in search results and does not exceed 65 characters until full appears for computer and mobile phone users.
شركات تسويق الكترونى
كيفية تحسين محركات البحث seo
SEO or search engine optimization is the process of developing websites to suit the requirements of different search engines such as Google or Bing in order to appear in the first search results for the key words and terms used by potential customers of companies, projects and businesses.
Search engines are the source of 70% of website visits, where website visitors resort to various search engines to answer specific questions or search for a product or service with hundreds of published topics to answer visitors’ questions and the presence of websites for most companies and commercial projects that provide multiple alternatives at a cost Suitable with convenient and fast means of communication that is better than traditional shopping channels.
Benefits of SEO for corporate websites and e-commerce activities
There are many benefits of SEO for individual websites, especially websites for projects and commercial activities, as it is a major source of website visits, which contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic), in addition to other options to benefit from search engines. Through search engine marketing campaigns through paid advertising campaigns.
For example, by configuring your site for search engines and competing for a keyword with a search volume of 1,000 searches per month, you will achieve the first page of search results for that keyword 10,000 times in front of potential customers.
If we assume that your website page click rate (CTR%) in the first three search results is 10% of impressions (1000 visits to your site), which is less than the actual click-through rate on the first three search results and the percentage of completed conversions such as purchases The products of your business or subscribing to services you provide are only 10 percent, i.e. 100 completed operations, and the profit from each completed process is $100. So, the profit by optimizing your site according to the requirements of search engines will be $10,000 per month ($120,000 annually) through free visits without incurring Expensive advertising cost to market your website.
In addition to the financial profit, increasing the number of visits to the website will build a follower base for your business who are interested in what you provide of distinctive content (blog posts) that indirectly promote the products and services of your business, answer all the questions of potential customers in the field of your expertise and business, and the confidence of customers automatically increases and they Free advertising by spreading the positive impression about your project or business.
Competition is fierce for the first results on the search pages, so the process of optimizing sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of SEO for major commercial activities and projects, but for emerging sites and blogs, we will explain some tips through which you can improve your site to suit the requirements of search engines And provide a positive browsing experience for site visitors in the coming paragraphs of this article.
How do search engines work?
Search engines search for sites that contain topics related to what the search engine user is searching for, then arrange them and show them to the reader in an organized and indexed manner according to the quality of the content and the success rate of the site in the SEO process.
This process is done by the so-called search spiders responsible for crawling and tracking links between different site pages or within a single site and to help search engines such as Google crawl and index your newly created or modified content pages using the URL Inspection tool in the Google Search Console platform With the aim of indexing your website pages within a few minutes and appearing in the targeted search results in front of potential customers as soon as possible (within a day or two) in case of outperforming the competing sites for the same search terms in the criteria and factors for ranking sites pages in the results Different research which will be explained in the next paragraph.
The most important factors of website ranking in search page results
Search page results ranking factors
The efforts of websites in the SEO process will not guarantee that they will appear in the first search results unless you pay attention to all the details and focus on all the factors that affect the ranking of the site and its various pages in the search results targeted by potential customers, the most important of which are:
Content Quality
The most influential factor in the success of SEO efforts, especially on-page SEO, for any site is the quality and relevance of the content to what visitors are searching for using the search keywords and search terms used by potential customers.
You can define your target search terms and the volume of your monthly searches with Google Keyword Planner. You can also use many other tools and sites to define search terms for site content and new content ideas, including:
Ubersuggest
Google indicators
KWFinder
Answer The Public
The development of the content of the site includes several steps in order to increase the satisfaction and benefit of site visitors from the content of your website, the most important of which are:
Page Title: The headline must include the target search word and refer to the page’s content to increase the page’s visit rate over the number of impressions in search results (Click-through-rate), which is also an important factor in ranking your site in search results and does not exceed 65 characters until full appears for computer and mobile phone users.